The two most significant industries in Bratislava are construction development and PR and marketing. We got used to development projects that create their own name, brand, story, visualization. They appear not only on billboards, but also in social media, publish their magazines, invest a lot in PR and promotion. However, in the historically unprecedented intensity of construction and sales of the capital's flats, it is good to take a step aside and think critically about what really defines a neighborhood with a good life and what qualities we recognize in the information overload? What constitutes neighborhood identity - how does marketing change and where are its boundaries?

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